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Market Your Authenticity Without Selling Out
- June 19, 2018
- Posted by: Megan Hayne
- Category: Marketing
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As a basic rule in marketing, using your authentic voice to promote your authentic brand is the best course of action. Vulnerable posts, even controversial posts, usually see the most engagement on social media. I think we all know that some people take it too far, however, and appear desperate to sell and willing to -
Branding lessons from a Baseball game?
- June 16, 2018
- Posted by: David Bilby
- Category: Marketing
There is rarely a game that goes by that I do not watch at least part of it. My DVR records every single game or show that has the term ‘Mariners’ in it. Their recent winning streak has been more than fun to watch and be a part of. Since May 18th, which happened to -
How to Promote Your Brand
- May 31, 2018
- Posted by: nathanwebster
- Category: Marketing
We're dominated by marketing messages every day. From the coupons we receive in the mail to Powerball on billboards. Television commercials of a little lizard and lady in all white encouraging us to buy car insurance. Radio ads promoting the next local concert. If we started to count the number of ways we're being marketed -
Red Robin’s Burgers Epic Fail
- May 27, 2018
- Posted by: nathanwebster
- Category: * Mr Social Entrepreneur
Every year when my birthday rolls around, I think about when my dinner was ruined by Red Robin. As a faithful customer for over 30 years, every good memory came to a screeching halt from a 5-minute conversation with a manager who probably doesn't even work there now. I was taken back. From my own -
The 4 P’s of Marketing
- May 13, 2018
- Posted by: nathanwebster
- Category: * Mr Social Entrepreneur
I believe somewhere in the world this sentence is said about a 100 times a day, "I had a really great idea." And then the dialogue goes back and forth with a trusted confidant. It looks something like this: Confidant- so what was it? Great Idea- if I tell you, you can't tell anyone. Ok? Confidant- -
Why a Business Plan Matters
- April 29, 2018
- Posted by: nathanwebster
- Category: Consulting
There is no requirement that you have to write a business plan. Currently, there's no state or city that requires it when you apply for a business license. Matter of fact, writing a business plan is a pretty outdated mandate from a lot of college professors. Entrepreneur: "I want to start a business. What should -
Follow Your Why
- April 29, 2018
- Posted by: nathanwebster
- Category: * Mr Social Entrepreneur
Finding your why is not an easy thing to do. I struggled with this my whole entire life, and it requires soul-searching. As an entrepreneur, you have to embrace it else you won't be successful. I remember sitting in my class on the verge of dropping out of college because I was denied a computer -
Taking a Consultative Approach to Selling
- March 13, 2018
- Posted by: Rebekah Dull
- Category: Consulting
The traditional sales process can be difficult and uncomfortable for both the salesperson and the prospect. One of the main reasons that it can be uncomfortable is because of the high pressure to make the sale. The customer feels pressured and the salesperson isn't confident in making the sale, even when they close. But that's -
The Shocking Truth about “Starting a Business”
- March 10, 2018
- Posted by: nathanwebster
- Category: Consulting
This company--my consulting business NW & Associates--is the second business I started, but it wasn't my first idea. I've had a plethora come to mind. Unfortunately, I never started because I was scared to fail. Starting a business back before the internet was intimidating because it was all about who you knew and having the ability -
How Many Times Should You Blog?
- March 5, 2018
- Posted by: nathanwebster
- Category: Marketing
There's a lot of different information out there on blogging frequency. When someone asks me, "How much should I blog?" I tell them it depends on the brand. Every brand is different. Not all companies are the same, so it becomes dangerous to answer generically. I should also add for those who are looking to
