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3 Questions to Ask Yourself When Considering a Rebrand
- March 17, 2019
- Posted by: Megan Hayne
- Category: Marketing
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Chances are if you are thinking about rebranding your business, something isn't working. Perhaps you aren't getting as many clients as you would like, or maybe it's just that something doesn't feel right. Regardless, rebranding is a big deal. So before you pick up the phone and call your favorite branding experts here are three -
Brand Promotion
- September 7, 2018
- Posted by: nathanwebster
- Category: Marketing
One of the most significant problems with newer companies is a focus on their brand exposure to the masses. It's not meant to be a secret. Your company needs to be shared, celebrated, shopped and promoted to be profitable. The two biggest problems with all businesses are cash flow and customer acquisition. In this digital -
3 Tips For Reaching Your Audience
- August 29, 2018
- Posted by: Megan Hayne
- Category: Marketing
There is a lot of buzz right now about content creation and reaching your audience. This is especially true with the changes to many social media advertising policies and algorithms occurring this past year. Native content and organic shares are becoming more important than ever. The way to get those shares is to appeal to -
Not Everyone is Your Client
- August 6, 2018
- Posted by: nathanwebster
- Category: Marketing
I wish someone would have sat me down and told me what I'm telling you in this video. Everyone with a heartbeat is not your client, nor anyone you should be promoting to at any point in your company lifespan. Not to say you don't have everyone in mind, but believing that everyone will be -
Becoming a Better Listener
- June 30, 2018
- Posted by: Rebekah Dull
- Category: Consulting
No matter how hard you work at creating and delivering clear messages in your communication, as a business owner you must learn how to actively listen to the responses from your messages. It may sound cheesy, but when you fail to listen, others around to may begin to think that you are constantly talking AT them, -
Market Your Authenticity Without Selling Out
- June 19, 2018
- Posted by: Megan Hayne
- Category: Marketing
As a basic rule in marketing, using your authentic voice to promote your authentic brand is the best course of action. Vulnerable posts, even controversial posts, usually see the most engagement on social media. I think we all know that some people take it too far, however, and appear desperate to sell and willing to -
Defining Your Digital Strategy
- May 15, 2018
- Posted by: Rebekah Dull
- Category: Marketing
A digital strategy I say. You might ask, what is that? Why does it matter? Where do I even begin? All great questions! In this article, I want to answer those 3 questions in an overview way that allows for a basic understanding to get you started on (or to improve) your digital strategy. What is -
Online Reviews: Yes, They Matter
- April 19, 2018
- Posted by: Megan Hayne
- Category: Consulting
The data is out! Online reviews of your business are seen, and they matter. In fact, 85% of consumers trust online reviews as much as a recommendation from a friend. Fact check here. Logic tells us that people are more likely to post a review if they are upset (check out Rebekah's post from last -
How to Handle Customer Complaints
- April 17, 2018
- Posted by: Rebekah Dull
- Category: Consulting
Whether you're in the industry of real estate, banking, consulting or providing a product (or any other), you will get customer complaints. It's just part of doing business. Businesses aren't perfect with providing their service or product 100% of the time. Mistakes happen. Both processes and people alike fail. While prevention is always the best method, -
What Does Having a Brand Do For You?
- January 28, 2018
- Posted by: Megan Hayne
- Category: Marketing
Frequently in the marketing world, you read about branding. If you do any kind of research you will come across the idea that you have a brand whether you want to or not, and the choice is really whether you want to actively steer your brand, or if you would rather let the chips fall
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