Brand Tune-Up
Our consulting encompasses companies from startups to mid-size, including government and nonprofits.
read more-
Why College is Failing America
- September 30, 2020
- Posted by: nathanwebster
- Category: Consulting
No Comments
As we go back to school in this crazy year of 2020, this is not a typical year. When I did the podcast episode “College is Failing America” a few months ago, we were in a much different situation. I also wanted to write about this because countless people have asked me what it’s like being a college professor.
-
Buy Google Ads With Kent Lewis
- July 21, 2019
- Posted by: nathanwebster
- Category: Marketing
For those marketing managers contemplating whether or not to use Google’s Ads for marketing (previously Google Adwords in 2018), we’re going to cover a simple way how to use them. As you know, Google Ads are everywhere. If you have a business address or email with Google, you’ve received a coupon from them encouraging to run an ad and they’ll match a dollar amount.
-
Where Can You Go To Learn More About Customer Experience?
- July 2, 2019
- Posted by: Kayleigh Alexandra
- Category: Consulting
Customer experience is a core driver of business growth today. The way a business interacts with its customers is vital for strengthening relationships, enhancing branding, and creating repeat customers that return to your business time and again.
-
Omnichannel Marketing
- May 19, 2019
- Posted by: nathanwebster
- Categories: Consulting, SEwNAW
The goal of smart marketers is to target prospects and customers with the right message in the right place at the right time to maximize brand awareness, positive perception, and ultimately, sales. With the proliferation of smartphones, tablets, laptops, and social media platforms, it is becoming increasingly challenging for brands to craft and digitally syndicate a message that will achieve the goal.
-
3 Questions to Ask Yourself When Considering a Rebrand
- March 17, 2019
- Posted by: Megan Hayne
- Category: Marketing
Chances are if you are thinking about rebranding your business, something isn’t working. Perhaps you aren’t getting as many clients as you would like, or maybe it’s just that something doesn’t feel right. Regardless, rebranding is a big deal. So before you pick up the phone and call your favorite branding experts here are three
-
Brand Promotion
- September 7, 2018
- Posted by: nathanwebster
- Category: Marketing
One of the most significant problems with newer companies is a focus on their brand exposure to the masses. It’s not meant to be a secret. Your company needs to be shared, celebrated, shopped, and promoted to be profitable.
-
3 Tips For Reaching Your Audience
- August 29, 2018
- Posted by: Megan Hayne
- Category: Marketing
There is a lot of buzz right now about content creation and reaching your audience. This is especially true with the changes to many social media advertising policies and algorithms occurring this past year. Native content and organic shares are becoming more important than ever. The way to get those shares is to appeal to
-
Not Everyone is Your Client
- August 6, 2018
- Posted by: nathanwebster
- Category: Marketing
I wish someone would have sat me down and told me what I’m telling you in this video. Everyone with a heartbeat is not your client, nor anyone you should be promoting to at any point in your company’s lifespan. Not to say you don’t have everyone in mind, but believing that everyone will be
-
Becoming a Better Listener
- June 30, 2018
- Posted by: Rebekah Dull
- Category: Consulting
No matter how hard you work at creating and delivering clear messages in your communication, as a business owner you must learn how to actively listen to the responses from your messages. It may sound cheesy, but when you fail to listen, others around you may begin to think that you are constantly talking AT
-
Market Your Authenticity Without Selling Out
- June 19, 2018
- Posted by: Megan Hayne
- Category: Marketing
As a basic rule in marketing, using your authentic voice to promote your authentic brand is the best course of action. Vulnerable posts, even controversial posts, usually see the most engagement on social media. I think we all know that some people take it too far, however, and appear desperate to sell and willing to
- 1
- 2
