SEARCH ENGINE OPTIMIZATION

(aka, SEO)




search engine optimization

Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. This is often referred to as “natural,” “organic,” or “earned” results. In general, a site with better SEO will be higher ranked on the search results page, resulting in the search results list more often. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.



The Next Level of having online presence

Let us do the hard work for you. We can increase the search engine rank and site traffic for any nonprofit, faith-based group or company. We have the expertise to successfully meet the needs of startup companies to complex websites in competitive industries. NW & Associates is ready to go to work for you.



analyze a website

We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.






on-page optimization

Within the backend of your website, each page, post, and image can be enhanced. This is opportunity given to every website administrator at the discretion of the site’s owner. Hence, the importance for exact language of meta descriptions and keywords. You can control this element of opportunity. Since the search engine is a robot, the “bot” is looking for a specific “theme” of the overall site and specific pages.

off-page optimization

This is when external forces work with your website for various reasons. Depending on the site, what value do you bring to the World Wide Web (aka, www)? The “bots” are looking to categorize your site by the keywords and language on the entirety of the website. Your content is your identity. Again, the search engine is a robot and has no bias.



HERE'S OUR PROCESS

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign.


KEYWORD RESEARCH

Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains

ONSITE OPTIMIZATION

Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position

LINK BUILDING

In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage

REPORTING AND ANALYSIS

Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet


Why SEO is Beneficial to Your Business?


Social Media's Dominance

Facebook, Twitter, and Instagram

SEO Tips


Ready to Start?


We look forward to helping you manage your online presence. Our goal is to empower you to understand how you can make a significant difference. Don’t let technology boss you around with your conversions. You got this!


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