The most basic way of explaining Search Engine Marketing (aka, SEM) is that SEM is the process of driving traffic to your website through paid and unpaid methods, such as google advertisements.
The purpose of (SEM) is to be the “result” the user was looking for after a search was conducted. As a result, the user can be converted to a potential lead and hopefully a client or customer. Ultimately, this will drive the necessary traffic to your website to rank on the “paid” and “organic” lists.
The organic search results are a match with your website’s “content.” For the user, you would come up to the top of the list. Ideally, this would be the most preferred method for all website owners. These search results are created from a series of great SEO configuration, relevant content, returning visitors, unique visits and other cool things that you may not care about in its entirety.
Bust out your credit card. The Paid search results are truly for those wanting to compete for the top “Ad” result spots. Typically, this is commonly referred to as Pay Per Click (aka, PPC). PPC stems from a marketing campaign. If you don’t have a marketing campaign, you’re not ready for pain results just yet.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Platforms such as Google AdWords and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level. We customize strategy and reporting tailored to your needs.
We provide the support and guidance you require to accomplish your goal, be it maximizing return on investment, increasing leads, or driving brand awareness.
Let’s get serious and produce mind-blowing results. In other words, let’s create a powerful plan to encourage strangers to become faithful and loyal customers. You’ll use different methods and ways to engage your potential customers. The goal is for your product or service to be purchased, and making a lot of folks happy in the process.
let's identify your goals
execute strategic plan
monitor to see what's work
turn up what works
celebrate the success
By now, you must really be excited to start with a SEM package. This is fun for Nathan to help develop businesses in this area, while Rebekah analyzes the reports. We’re the team you always wanted. Our focus is on business strategy, marketing, client acquisitions, processes and systems. Hit that button and let’s get started on your marketing campaign.