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In-house Agency vs. Outsourcing Digital Marketing
- August 11, 2017
- Posted by: Kent Lewis
- Category: Marketing
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As a veteran digital marketer based in Portland, OR, I’ve seen the world of search engine marketing, social media, analytics and conversion optimization evolve since optimizing my first website in 1996. One of the more prominent trends affecting digital marketing agencies I’ve personally experienced in the last few years is the client’s increasing desire to -
Influencer Marketing: A DIY Guide For Beginners
- July 27, 2017
- Posted by: Megan Hayne
- Category: Marketing
Influencer Marketing is another buzz word in the marketing field. It is a big deal. One way that the digital marketing world has changed traditional advertising is that influencer marketing is now far more accessible than the paid celebrity endorsements that most of us know so well. So what do you do if you can't -
Why You Should Full on “Game of Thrones” Your Business
- July 19, 2017
- Posted by: Rebekah Dull
- Category: Consulting
Game of Thrones is an action-packed hit HBO original series. The show depicts the fight between families, kings, queens and untrustworthy individuals to reach and keep the seat of the king of the 7 kingdoms. Don't stop reading here. Although this show is mythical with giant dragons and magical powers, your business can learn a -
Your Brand Must Be Distinguishable
- July 14, 2017
- Posted by: nathanwebster
- Category: Consulting
When you have an international juggernaut and let's make sure we are talking about a distinguishable brand, the goal is to be iconic. It's iconic because an unforgettable experience has been created. No matter where you're at in the world, the majority recognizes 'x' company just by looking at their logo. Why does a brand -
So You Want to be a Disruptor? Be Authentic First.
- July 5, 2017
- Posted by: Megan Hayne
- Category: Marketing
We all admire those people who think outside the box. They always seem to be one step ahead, super creative, and on point with their ideas. We call them disruptors. The execution of their ideas is such that the public stands in awe and buys their vision before it has even come to fruition. What -
Lifestyle Brand: A Concept and How to Know if You Are One
- June 23, 2017
- Posted by: Megan Hayne
- Category: Marketing
The term “Lifestyle Brand” was coined in the last several years and is usually associated with millennial shoppers even though it existed long before millennials threw their hats into the consumer ring. The beauty of embracing your product or service as a lifestyle brand is that it allows you to hone in on your ideal -
The 7 Benefits of Businesses Having a Website
- June 15, 2017
- Posted by: nathanwebster
- Category: Websites
From the last two years of working with local business owners, I'm starting to see a trend. Why is it that people don't understand about digital technology? The Yellow Pages is no longer the dominant authority. I'm sure the younger generation wouldn't even know what a phonebook looks like. I'm not hating and making fun -
Top Tech Apps for Solo Entrepreneurs
- May 4, 2017
- Posted by: Rebekah Dull
- Category: Consulting
According to Solo-E.com a solo entrepreneur is a "professional who chooses to go into business for him/herself (“go solo”), collaborate with others, grows his/her business without boundaries, and, more than likely, without employees." Solo Entrepreneurs could also be known as a freelancer, or self-employed. But let's be honest, a solo entrepreneur is someone who gets -
Every Professional Needs to be on LinkedIn
- April 22, 2017
- Posted by: nathanwebster
- Category: Consulting
Every Professional Needs to be on LinkedIn This topic can be hard for all generations. I keep seeing professionals and business owners without a LinkedIn profile. It doesn't make any sense, because we're all professionals at some level. Let's not blame it on millennials who are taking over social media, or blame it on the -
The Do’s and Don’ts of Web Design
- April 22, 2017
- Posted by: Rebekah Dull
- Category: Websites
A Website Brings Credibility A website is a critical part of the success of a business. Often without a website, consumers assume that you aren't legitimate. According to a 2015 study by Verisign, it was reported that 84% of consumers believe that small business with websites is more credible than ones without an online presence.
