-
Lifestyle Brands with Megan Hayne
- June 11, 2018
- Posted by: nathanwebster
- Category: SEwNAW
No Comments
For the first two years of this podcast, I kept it really focused on nonprofits, social good, and community-based. Now, it's time to talk about business all around because nonprofits are businesses too. No more holding back. As a company, NW & Associates started in nonprofit consulting and we've expanded our base to all types -
Top 3 Common Daily Branding Mistakes for Startup Entrepreneurs
- June 10, 2018
- Posted by: nathanwebster
- Category: Marketing
A typical startup entrepreneur has the duties of wearing multiple hats. They're responsible for their finances by maintaining a positive cashflow. In order to stay in the black and make a profit, founders are also the main salesperson. For the sale to occur, the prospect needs to believe the leader is organized to deliver the -
How to Promote Your Brand
- May 31, 2018
- Posted by: nathanwebster
- Category: Marketing
We're dominated by marketing messages every day. From the coupons we receive in the mail to Powerball on billboards. Television commercials of a little lizard and lady in all white encouraging us to buy car insurance. Radio ads promoting the next local concert. If we started to count the number of ways we're being marketed -
Red Robin’s Burgers Epic Fail
- May 27, 2018
- Posted by: nathanwebster
- Category: SEwNAW
Every year when my birthday rolls around, I think about when my dinner was ruined by Red Robin. As a faithful customer for over 30 years, every good memory came to a screeching halt from a 5-minute conversation with a manager who probably doesn't even work there now. I was taken back. From my own -
Chapin’s Tips on Mobilizing the Board for Fundraising
- May 20, 2018
- Posted by: nathanwebster
- Category: SEwNAW
“I want to join your board of directors, but I don’t want to ask for money.” How many times have you heard that!? This month’s post - and podcast - helps you figure out what to do to combat that statement. Boards come in all shapes and sizes. Some help out more with daily work -
Defining Your Digital Strategy
- May 15, 2018
- Posted by: Rebekah Dull
- Category: Marketing
A digital strategy I say. You might ask, what is that? Why does it matter? Where do I even begin? All great questions! In this article, I want to answer those 3 questions in an overview way that allows for a basic understanding to get you started on (or to improve) your digital strategy. What is -
The 4 P’s of Marketing
- May 13, 2018
- Posted by: nathanwebster
- Category: SEwNAW
One of the core principles of marketing is the 4 P’s. In the digital era of non-stop constant ads, we’re being bombarded with it. Every company has a strategy and if the budget allows, there is a mass amount of dollars being invested to get you to buy.
-
Why a Business Plan Matters
- April 29, 2018
- Posted by: nathanwebster
- Category: Consulting
There is no requirement that you have to write a business plan. Currently, there's no state or city that requires it when you apply for a business license. Matter of fact, writing a business plan is a pretty outdated mandate from a lot of college professors. Entrepreneur: "I want to start a business. What should -
Follow Your Why
- April 29, 2018
- Posted by: nathanwebster
- Category: SEwNAW
Finding your why is not an easy thing to do. I struggled with this my whole entire life, and it requires soul-searching. As an entrepreneur, you have to embrace it else you won't be successful. I remember sitting in my class on the verge of dropping out of college because I was denied a computer -
Online Reviews: Yes, They Matter
- April 19, 2018
- Posted by: Megan Hayne
- Category: Consulting
The data is out! Online reviews of your business are seen, and they matter. In fact, 85% of consumers trust online reviews as much as a recommendation from a friend. Fact check here. Logic tells us that people are more likely to post a review if they are upset (check out Rebekah's post from last
