The New Year is a good time to take a good look at your business. A good place to start is a reflection on your brand. Your business brand is the fundamental identity of your business, and if you haven’t taken the time to nurture the branding aspect of your business perhaps this should be your year. Reading a couple books by thought leaders in the business space can be a good place to start. So here are 3 of my favorites:
Tribes: We Need You to Lead Us By Seth Godin
Anytime I need inspiration in my business life, I turn to Seth. He is more than just a thought leader. He has coined many of the phrases that we use today in modern marketing. Tribes is a classic must-read. It is also a must-re-read if you are feeling uninspired about your brand identity. This is the book, published a decade ago, was the birth of modern branding.
The 22 Immutable Laws of Branding By Al and Laura Ries
The timelessness of this book really comes from the many examples it shares of successful brands that have found their identity in an effective manner. Enjoy instructions for branding your own business while considering success stories like those of Rolex, Starbucks, and Volvo.
Now that you have refreshed your knowledge of branding and what works, perhaps you are ready to hear from a huge panel of experts? Debbie Millman has brilliantly complied branding revelations from all the biggest thought leaders in the industry. Get ready to feel the inspiration, page after page.