Chances are if you are thinking about rebranding your business, something isn’t working. Perhaps you aren’t getting as many clients as you would like, or maybe it’s just that something doesn’t feel right. Regardless, rebranding is a big deal. So before you pick up the phone and call your favorite branding experts here are three questions to consider first. Know these answers before you make your move.
1) How have I changed?
Has your product changed? Have you discovered something about yourself that you didn’t previously know? Perhaps you have received important feedback recently. Take some time to write it out. What are the ways you have changed personally and as a company?
2) How have my customers changed?
Sometimes when you start a business you have an idea of who your clients will be, but the reality can be very different. If you find yourself a few years in, and your clients aren’t who you expected, revisit your customer avatar as a jumping off point.
3) Should I change my content?
If you aren’t receiving engagement with your content, the answer is yes. There is no shame in changing your content game. Content needs to evolve, just like you and your business do. Don’t be afraid to try something new. And most importantly, don’t be afraid to swing and miss.