How to Matter on the Internet

For those businesses that don’t believe they don’t need a website, I drop my bottom jaw in amazement. With the internet comprising of nothing but websites, why wouldn’t a website matter?

What I’m really hearing is that your digital brand doesn’t matter.

I get you may not want one as a business owner. There are lots of issues. Let me name a few:

  • websites can be expensive
  • website designers are hard to come by
  • understanding the backend of sites are not the easiest to learn, especially if the site crashes
  • sites could be hacked
  • it takes too much time to developed and maintain

Those are all great concerns. When I ran my nonprofit and was told to get a website, the sticker price blew my mind. I thought I was about to have a heart attack. Unfortunately, the reality was I wasn’t ready to move forward due to the funds. Nowadays, there are alternatives. You have lots of options.

At the end of the day, I had to learn a critical lesson.

You’re website is the foundation of your marketing.

No matter what, have something. Don’t ever let someone hold that over you, hold you hostage to acquire new customers, or outsmart you! Ultimately, we live in a digital world and always come back to having a digital brand to sustain your momentum/success.

I write this because my business is personal because this service is for the advancement of all humanity. My failures and successes are for your gain. No strings attached.

Nathan A. Webster, MBA



Author: nathanwebster
From a US Marine to nonprofit executive director, I've been fortunate to do a lot of stuff. My quick history is I’m a brand marketer with a background in social good. In the process of running a small educational nonprofit, I learned the value of storytelling and digital branding. That’s how I got involve in marketing, websites, consulting via my podcast as well, and being an adjunct business professor at the local community college.
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