- October 14, 2018
- Posted by: nathanwebster
- Category: Websites
After countless hours of hard work, your website is published and live for all viewers on the world wide web (aka, www). You’ve created a masterpiece. It’s available for the whole world to see, and begin to share it with the masses except there is one problem.
Your website isn’t able to be monetized, because the website owner never asked, “will the website add to the bottom line?”
For one reason or another, the decision has been made to not sell your services or products via your website.
I can completely understand how much hard work has gone into this endeavor, but now the real work that needs to be done is still incomplete. Monetizing your website is a big deal. This is your opportunity to showcase to the world that your website is accessible, easy to navigate and have access to your level of expertise 24 hours 7 days a week.
After Megan and I completed the workshop on how to monetize your website, that’s when I realized we needed to go a step further and provide this information to everyone that is willing to learn how to make the best use of their site. Hence, this podcast originally posted on our site Mr. Social Entrepreneur.
The 4 key takeaways items are:
- 1st impressions are important. Your content needs to get people’s attention.
- Once you have their attention, keep it. The content needs to appeal to your audience, which should be you’re number one avatar (aka, customer profile).
- Need to have a convincing call to action (aka, CTA) buttons flowing throughout the page and website.
- A process that allows you to follow up when a unique visitor request information
Without going too much into details of the podcast, I’m grateful for Megan was there to really speak to the audience and engage with them about who specifically your website is designed to and for. She went into great detail understanding how much a company’s service or product isn’t supposed to appeal to the masses. Even though we may want it to be available to the masses, you can’t afford for everyone to be your customer.
Enjoy the episode!
From a Marketing Perspective
We live in an economic world of every customer is a highly skilled analyst. Before a purchase is made, a “test drive” of the product/service is a must. In addition to being sampled, the inevitable of being shopped will happen either if you like it or not.
Your website is the foundation for your marketing strategy. I can tell a lot of a company by spending time (aka – shopping) the company’s site.
As “consumers” researching a product/service we’re interested in moving forward with, we’re looking for a way to the best bang for our buck
Here are some examples:
- Food – a sampling of appetizers
- Cars – test driving
- Apparel – try on in the fitting room
- Furniture – sit on it, lay on it, test the durability
- Farmer’s Market – sampling all of it by using all your senses
The goal of a marketing group is to place the prospect into one of the company’s sales funnels by exposing them to enough substantive brand collateral to be seen as the key choice. So the question remains every website owner needs to answer, “will the website add to the bottom line?”
If you’re unsure how to answer that question. Give us a try to help.
I write this because my business is personal because this service is for the advancement of all humanity. My failures and successes are for your gain. No strings attached.
Nathan A. Webster, MBA
Consulting | Marketing | Websites