Have you noticed that Facebook has never published a “How to use” manual to their social network? Yeah, it’s kind of funny when you think about it. But yeah, there’s no instructional manual on social media. So if you’re reading this as a personal “how to use social media,” it’s not for you.
This article is for businesses, but personal use is at the bottom.
Social media is a marketing medium that provides a lot of opportunities if you have done it correctly. Depending on the social media platform, a brand can really showcase their services and products. The variety of options isn’t cut and dry.
For companies with a marketing budget of $10,000 a month can spend quite a bit in ads for exposure and be successful. As for companies without any money, brands can grow a following without having a physical storefront.
So in other words, there’s a strategy for everyone. But before you start, you need to do your research. Here are a few tips to get you started:
- Look for your benchmark. What is that company who’s leading your industry?
- Study this company by looking at their last 6-12 months of postings. What’s the messaging they’re sending to the followers?
- Envision the type of posts you can regularly commit to. Can you do images, words, infographics, videos or shares?
For all intent and purposes, I want you to know running a brand’s social media isn’t a side gig position. This position should be considered as “normal” just like any others. A common mistake is approaching it as if its a “fad” or “trend” that’s going away.
All brands are different. Not every platform is the same.
For Personal Use
Everything is changing, so I’ve had to change things up. It’s your prerogative to post what you want. One thing to keep in mind is that it’s all going in the digital history books forever.
I’ve had to recently purge my contacts due to changing platform algorithms and our company marketing strategy. For example, I notice a lot of people on LinkedIn I don’t know and don’t post anything. Therefore, I changed my perspective on it and even shared it on my feed. Here are my LinkedIn criteria:
- Are you engaged?
- Do you bring my company value?
- Have you messaged me back?
- Are we using LinkedIn for the same reason?
When I considered all the businesses being done via social media, I was upset with myself for not working smarter. So at the end of the day, marketing never sleeps which is why I had to get serious.
I write this because my business is personal because this service is for the advancement of all humanity. My failures and successes are for your gain. No strings attached.
Nathan A. Webster, MBA
Mr. Social Entrepreneur
Consulting | Marketing | Websites