If you have a business but no website that’s a problem. Straight up. We’re not sugar coating anything, because that’s a serious issue.
A business without a website is like selling fast food, but you don’t have a drive-thru. It’s an oxymoron. Am I right?
As my mom would say, “that doesn’t make any sense.”
To have a business is a big deal, so why jeopardize it by not being on the web. The www is an abbreviation for “world-wide-web.” Majority of the consumer population obtains their information from a digital platform.
Being online shouldn’t be an “I have to…” statement. This is an absolute, “I get to…” for so many reasons. Here are a few important ones:
- own your company name as a domain;
- be available to your stakeholders 24 hours, 7 days a week;
- build relationships from afar;
- brand your company amongst your peers; and
- sell your products/services.
I do understand for those who aren’t tech savvy, the work of doing a website is beyond your expertise and it’s not worth the headache. For every startup and founder out there, I agree by doing what you can be using with your special gifts. My argument is a website for your business is a non-negotiable asset.
Another significant factor for having a website is it’s most people’s first impressions of who you are and what you do. When your business listing doesn’t point to your homepage, services, or anything with your name on it, that could be a problem.
Hence, why it’s an asset. If you don’t have it, the lack of it creates a liability.
Here are some of the liabilities:
- someone can buy your brand’s domain name;
- your online reputation could be damaged;
- everyone is creating your online brand;
- the credibility of the company is questioned; and
- you can’t sell your good/services.
It’s like shaking hands with someone with sweaty palms. Hopefully, you have a poker face otherwise the grimace is going to keep it 100 (in my Dave Chappelle voice).
Depending on your business and what you sell, most people want to visit your website to get to know your company a bit better. The best way to learn that info is your company’s website.
Social Media isn’t a Website
A common mistake I’ve seen is when businesses–mostly within the food industry–use Facebook for their website. They throw up a Facebook page and call it good.
In my opinion, bad move.
I’m not one to say, “that won’t work.” You can make anything work, but that’s a red flag.
Also, what happens if any social media goes out of business? What will be your next steps to get people to learn about you? How are you going to find those people again?
I don’t think Facebook is going anywhere anytime soon, but from what we’ve learned from Uber, it doesn’t take much to disrupt an entire industry.
Let Us Help You
We understand this may not be in your “wheel-house” of expertise, but it’s in ours. We love helping businesses build websites. From personal experiences, we understand this can be expensive and tedious. We have over 50 years of combined experience doing this work and have happy clients.
Check out our work page to learn more. Every business can have a website. Don’t be the odd one out.
Also, enjoy our “Friday Fun Fact!”
I write this because my business is personal because this service is for the advancement of all humanity. My failures and successes are for your gain. No strings attached.
Nathan A. Webster, MBA