Lifestyle Brands with Megan Hayne

For the first two years of this podcast, I kept it really focused on nonprofits, social good, and community-based. Now, it’s time to talk about business all around because nonprofits are businesses too. No more holding back.

As a company, NW & Associates started in nonprofit consulting and we’ve expanded our base to all types of firms. In most cases, they’re lifestyle brands. Hence, why you’re reading this article.

This has been one of my first times that I get a chance to really show off who we are as a company. This podcast is derived from our passion of helping others.

One of our partners, Megan Hayne, is a first-timer being on the show. This is a true treat for me. No scripts. Straight raw. No rehearsal. Just us having fun.

In this episode, Megan covers a lot of the basic information in a simple way when it comes to lifestyle marketing, how to be niche, not “targeting” customers and sharing how to be you and attract the right customer in the digital economy.

This is the digital market that we live in and we can’t be scared to fail. Megan and I talked about why people have not adjusted. Are you one of those people?

Enough reading, let’s get to listening to our podcast for today. Enjoy!

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Dream Big,
N

Photo by Thought Catalog on Unsplash



Author: nathanwebster
From a US Marine to nonprofit executive director, I've been fortunate to do a lot of stuff. My quick history is I’m a brand marketer with a background in social good. In the process of running a small educational nonprofit, I learned the value of storytelling and digital branding. That’s how I got involve in marketing, websites, consulting via my podcast as well, and being an adjunct business professor at the local community college.
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