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How Communication Really Works

How Communication Really Works

Effective communication is a very important part of successful businesses and relationships. Without “good” communication, businesses can’t run, teams can’t collaborate, and businesses can’t partner. Chaos can fill an organization or group because they aren’t communicating effectively.

What do I mean by “good” or “effective” communication?

The science of communication is a simple process. The communication process starts with encoding, which is when the person speaking (or the messenger) packages the information (along with the meaning) to be sent to the receiver or the recipient. Within the package, there is meaning, which is “the what” to the point of the exchange of information. The receiver then decodes the message, breaking it down and understanding it.

You’ve successfully communicated when you’ve taken a thought, encoded it, sent it to the receiver and the receiver understood your “thought” or message. The goal is for what you meant as the speaker to be what the receiver understood.

Simple right? Not quite.

While the process if simple, it can become complicated. Within the process, there are multiple areas where miscommunication can occur. It can occur if the speaker doesn’t package it in an easy to understand way or when the receiver receives the package but doesn’t properly decode it.

So why is effective communication so important?

  1. It’s important because it’s essential to building and maintaining relationships.
  2. It’s also important because effective communication can build productive teams.
  3. When problems occur, they can be easier to solve because the process of effective communication has already been established.

“Just because you come from a product of failure, that does NOT make you a failure. You determine that.”

Rebekah A. Dull
Business Strategist
Consulting | Marketing | Web Design


Rebekah Dull is the co-owner and Chief Operating Officer at N.W & Associates, LLC. She was born and raised in the Pacific Northwest, has left but always came back here. She is a Clark College graduate with her associates in Business Administration. Her goal is to provide nonprofits and small businesses with tools and resources they need to bring their companies to the next level. As a business strategist, she helps you identify the processes and procedures you use and how to improve them to reach your business goals. Rebekah also specializes in implementing a digital footprint strategy, including website design and social media marketing to bring brand awareness to your company, nonprofit and for-profit.

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