Let’s be honest and say, “I want to be on the first page of Google.” That’s a great goal, and you can do it. However, doing it organically is very difficult.
Every business on the face of this earth who is selling products and services wants to be on the first page of Google. Period. No one wants to go through 20 pages of content useless content, so the goal to be first makes sense. I know I don’t go past the first SERP (aka, search engine results page).
You see, we’re all on the same page. If not, I commend you for having great fortitude. In most cases, before most of us go to another SERP, we change our search query. On to the next one!
We want to see the best results on the first page and if it’s not, we’re typing in another phrase. If the results don’t show up on the front page of Google, it’s not good enough. From a website developer/consultant’s perspective, I know Google’s algorithm has indexed every public record to retrieve the best organic results that match my typed entry. So it pains me to see my clients not understanding this to drive traffic to their business.
There are a lot of reasons why your site may not be ranked due to indexing issues. But that’s not what I’m referring when I talk about not ranking. When Google bots crawl your site every few months, they look for the following:
1. Is your site mobile-friendly? With the new era of smartphones and apps, every business owner needs to understand the majority of users prefer their smartphone than a computer. So, have a MOBILE-FRIENDLY SITE. Not having it mobile friendly doesn’t mean the site won’t be published. Unfortunately, it won’t be the ‘cream that rises to the top’ during user’s SERP.
2. With all the cybersecurity concerns, having a secure site is a must. The HTTP must be secure, so it has to be HTTPS. Your site has to be SECURE with an SSL. You’re webmaster or host provider can help add this to your site for a small fee.
3. Last but not least, HAVE A SITEMAP. Google doesn’t index every page on your site. If it’s not relevant to anyone’s searches, it may not be listed. The goal is to have the Google bots crawl through your whole site as much as possible. With a sitemap, it tells the bots where and serves as a cheat code to find it much faster.
I write this because my business is personal because this service is for the advancement of all humanity. My failures and successes are for your gain. No strings attached.
Nathan A. Webster, MBA
Consulting | Marketing | Web Design