Find Your Niche

Find Your Niche

If you are a small business owner and start to focus on marketing, the first thing you should ask yourself is “what is my niche?” If you ask yourself, “who are my customers?” and you don’t have a good answer it is important to spend some time exploring this question. The more specific you can get, the better. Here are some tips to help you in your exploration:

 

  1. Look at your own personality.Personality plays into small business a lot, and truly owning your personality can certainly effect your success in business. Who are the people you are comfortable talk to? What are some aspects of your working style that you value? The answers to these questions can be clues. The people who are mostly likely to be your customers probably have something in common with you personally.
  2. Look at your life goalsIf you are going to be successful in business, it should play in to your life goals. I am not just talking about making money either. What do you hope to achieve in terms of lifestyle? If money making isn’t the only thing driving your business, what else is there? If your business is a good representation of your life goals, the people who purchase your products or services probably have these in common with you.
  3. Make sure your business practices reflect your valuesTake a cue from the luxury lifestyle brand Patagonia. This company was founded on the ideas of non-consumerism, and they actually encourage customers to repair their outdoor gear instead of buying new products. Their loyal customers are willing to pay top dollar for the quality their brand represents and appreciate their practice-what-you-preach business practices. What makes your business unique? What can you be proud of and place up front as your primary values as a business owner? These are the things that are important your customers as well.

I have worked on marketing many different businesses in my 11+ years in the field. Although I have experience with many types of media, my favorite is still the written word. It is exciting that the world of content marketing has helped businesses communicate their passion with words and pictures in a way that clients understand a company before they ever do business! With a keen eye for tone and presentation, I bring creative, goal-orientation, and masterful writing skills to all my projects. In my free time, I love to tackle interior design projects, take long meditative walks, read, and binge watch television series.

Recommended Posts