So You Want to be a Disruptor? Be Authentic First.

So You Want to be a Disruptor? Be Authentic First.

We all admire those people who think outside the box. They always seem to be one step ahead, super creative, and on point with their ideas. We call them disruptors. The execution of their ideas is such that the public stands in awe and buys their vision before it has even come to fruition. What if I told you that you don’t have to be Steve Jobs to be a disruptor? You can be a disruptor in your field, maybe on a small scale at first, simply by being your true authentic self. Sorry if this sounds cliché, but it is the truth.

From a marketing standpoint, so much content is created by people trying to mimic marketing campaigns that have worked in another context. With all the inspiring material that has already been created, how can we marketers keep it fresh? Figure out the snowflake quality in your client, product, or service. Want to know if you are doing it right? Check and see if you are little afraid. When you are being authentic, it puts your ego on edge. You suddenly care more how you are received. If you aren’t a little nervous to hit the post button, let me dare you to rethink your post. Take a risk, it is worth the reward.


I have worked on marketing many different businesses in my 11+ years in the field. Although I have experience with many types of media, my favorite is still the written word. It is exciting that the world of content marketing has helped businesses communicate their passion with words and pictures in a way that clients understand a company before they ever do business! With a keen eye for tone and presentation, I bring creative, goal-orientation, and masterful writing skills to all my projects. In my free time, I love to tackle interior design projects, take long meditative walks, read, and binge watch television series.