From the last two years of working with local business owners, I’m starting to see a trend. Why is it that people don’t understand about digital technology? The Yellow Pages is no longer the dominant authority. I’m sure the younger generation wouldn’t even know what a phonebook looks like.
I’m not hating and making fun of anyone either. Somehow, there’s a missing link to the value of a website to the baby boomer generation.
On the other end of the spectrum, some business owners don’t know what a website looks like either. I’m so baffled to hear the lack of importance around having a website. Having a website presence is a necessity, not a luxury. It’s no longer an option to be on the world wide web if you want to be successful.
In a world of smartphones and social media dominating this digital era, a business will not survive without an online presence. It’s the norm to use the internet to search for a company’s information via their website and/or social media. As the user, I’m expecting to see products, prices, reviews and information to learn more and possibly make a purchasing decision.
Without a website, no one will find you and you won’t find new customers. Users won’t even know you exist. And with that in mind, how will you grow and sustain your business? Therefore, producing my opinion of why businesses should have a website.
Here are my reasons and benefits of businesses having a website:
1. Always accessible being open 24/7
You have to go to sleep sometime. Good thing your website doesn’t. It will work for you 24 hours, seven days a week. It doesn’t ask for any time off, nor vacations. Your website never complains and is ready to provide information to potential customers all the time.
2. Flex your strengths
As a customer, I wanna know how good you are. Honestly, I want to know what you can do for me. Therefore, soar with your strengths. Flex and show off. Tell me your expertise. What’s your story? I wanna know your special sauce. If you’re a restaurant, I’m looking for your best dishes and prices. If you’re a store, I need to know if you have my size. Let your website demonstrate your strengths.
3. It’s your marketing foundation base
We live in a digital age. From smartphones to mobile devices, they’re all designed to connect to the internet on-the-go. Unlike television, the user truly engages with the device all day long.
Swipe up, swipe down, tap here and there. Websites are the shell for content- and content is KING. Content is what entertains, educates and empowers us to do what we do (eg- buy your product or service, watch your videos, read your blogs, etc). With your website, the goal is to educate your potential customers on what you do and to empower them to move forward with you.
4. Bring attention using various methods
Your website is necessary to give away the traditional “get-to-know-you” questions. But websites offer more than just text. You can use videos to tell your messages too. Images are also really popular and easily shared on social media. As they say in showbiz, use the “stage” wisely. Nowadays, websites are so multi-dimensional with what you can do with them and that’s when the spotlight is on you. Websites are more than just words on the screen to get people’s attention. Lights. Camera. Action!
5. Create a system of learning who’s your customer
One of my favorite reasons why businesses should have websites is having the ability to know and understand who your customer is. With each click on your website, there are systems that track information such as gender, location, age, new or returning visitors and so much more. Using systems to track this data allows you to understand who your customers are and how you can engage and educate them. No more guessing of learning your demography, which is why domination is much easier.
6. Make money anywhere in the world
If you’re an eCommerce business, which is selling your products online, you can make money anytime, anywhere. If you set up your logistics correctly, you can literally make money anywhere in the world because your website is up 24/7 doing a lot of the hard work for you. Even if you don’t have a product to sell online, clients can learn about you at any time at any location in the world.
7. Your opportunity to be unique and distinguish yourself from the competition
Having a website allows you to showcase your USP (unique selling proposition). Why is your company the one to contract with? Why is your product the best one for that customer? Having a well-designed website gives you the ability to distinguish yourself from your competition. Again, domination the goal.
I write this because my business is personal because this service is for the advancement of all humanity. My failures and successes are for your gain. No strings attached.
Nathan A. Webster, MBA
Consulting |Marketing | Web Design