As of today, Facebook (aka, FB) is leading the race of being the icon of social media. From my mom to my kids and different clients, they all have a FB profile but not Twitter, Instagram or LinkedIn. With no instructional manual to any of these profiles, FB draws the most to their platform. Where FB dominates is their ability to keep people on their site.
During a dull moment with time to kill, a simple scroll on their feed transforms into a binge session. For example, I was one of those who had a Farmville account spending an hour or more of my day harvesting fake crops and feeding fake animals. It was addicting and not the best use of my time. However, FB won by keeping me on their platform. For many, this is a lifestyle.
Now, I’m more conscientious. From managing several pages to barely being on my own profile, FB continues to incite my personal interest. Since starting my business, the more time I spend increases the feeling to advertise different posts and events. When advertising on FB, I’ve learned to be very specific and not to promote ‘just anything.’
Likes Don’t Convert
One of the first tips of using FB advertising: I don’t pay for the likes. I’ve learned from several different sources including experience, likes don’t convert to customers. People can like a page, that doesn’t mean you have their support. Ultimately, a like doesn’t pay the bills.
My second tip is to define your target market. Don’t leave it on the default settings. Social media marketing has a different set of standards. You need to be very specific. If you haven’t already defined your customer, look into a consultant to help clarify.
Lastly, videos are the hottest items. Even as I write this blog, it’s an antithesis of what I’m doing. However, people don’t read like they used to. Videos are the new hotness, so use them when you can.
Content, Content, Content…
For a bonus tip, you can’t have enough QUALITY content. The promotion of a boosted image, video or post will pull the consumer in, but your content will keep them there. Again, you can’t produce and publish enough quality content. Without any substance, a couple of scrolls and the user is off your page.
So the next time you want to hit that boost or create an ad button, be calculated. Make sure you’ll get the most out of your $20-$50. The return should come back to meet the costs. If not, seek assistance.
I write this because my business is personal because this service is for the advancement of all humanity. My failures and successes are for your gain. No strings attached.
Nathan A. Webster, MBA
Consulting | Social Media | Web Design