Why Isn’t Your Business on Facebook?

Why Isn't Your Business on Facebook?

Why Isn’t Your Business on Facebook?

Social media is a huge part of how people interact in our world. It could be argued that people barely interact in person anymore and if they do, it’s only because they have to. If you drive through a city, such as Portland, OR, glance over at a busy downtown bus stop. Pay attention to the waiting riders. You’ll see that 9 out of 10 are on their mobile devices, or at least have their headphones in. So yes, mobile technology is alive and well.

As of December 2015–which in cyber time that’s old–there were 1.59 billion users on Facebook. Yes, I said billion, not a million. Also at that time, Instagram had 400 million users on its application (adweek.com). I’m 100% sure that those numbers have grown. In fact, let’s take a look at the Facebook News Room: as of June 30, 2016 there are 1.71 billion active users on its social network.

So that raises the question, why isn’t your business on Facebook?

Through Facebook, businesses have access to one of the largest databases of consumers ever. Keep in mind that 7.1 billion people are on this earth, and that’s a lot of needs that need to be met. Needs are met through business to consumer (B2C) interactions.

Facebook is a free marketing tool that cannot be overlooked. As a business, you have access to consumers through Facebook’s marketing tools. Even if you’re not an e-commerce business, your company should be on Facebook, engaging, connecting and providing the needs to consumers. Consumers on social media want to be interacted with. They want to feel special and there are ample amount of ways to do this.

For example, the food industry is one of the biggest industries on this planet. You may be thinking, “I own a restaurant in Seattle, WA, so that limits my access to those millions and billions of people. Why do I need to be on Facebook?” Since your restaurant isn’t an e-commerce company, you only have access to consumers in your area. In some cases, this is an advantage for a business who is in one geographical location. You can then use Facebook’s targeting tools when you launch campaigns and advertisements. Instead of wasting money on a country/world wide campaign, you can target Facebook users who are in a certain radius of your business’ locations.

Now that you know you should be on Facebook, get access to my Free Facebook Marketing Guide. It’s completely free, no strings attached. This is because I want small businesses to have access to what they need to be successful.

“Just because you come from a product of failure, that does NOT make you a failure. You determine that.”

Rebekah A. Dull,
Business Strategist, Social Media Manger and Web Designer

NW & Associates – Consulting | Social Media | Web Design


Rebekah Dull is the co-owner and Chief Operating Officer at N.W & Associates, LLC. She was born and raised in the Pacific Northwest, has left but always came back here. She is a Clark College graduate with her associates in Business Administration. Her goal is to provide nonprofits and small businesses with tools and resources they need to bring their companies to the next level. As a business strategist, she helps you identify the processes and procedures you use and how to improve them to reach your business goals. Rebekah also specializes in implementing a digital footprint strategy, including website design and social media marketing to bring brand awareness to your company, nonprofit and for-profit.