Every small business and entrepreneur needs to understand how the best marketing strategy can change their lives. From small to mid-size businesses, including nonprofits, Fortune 500 companies, and presidential candidates. They all use this marketing strategy in a simplistic process.
The best marketing strategy is the one and only, organic word of mouth method. Too simple, right? Think about the conversations between your significant other, amongst business leaders, and around the office. Someone is talking about a recent experience with a favorable product or service.
Marketing budgets are varied from one company to another. A lot of money goes into having a marketing campaign positioned on television, and in print and digital (aka, web). Most companies can’t afford all three marketing channels- but they all know what’s the best marketing strategy.
Check out this video and tell me if Taco Bell’s marketing team was elated with this outcome?
Naturally, the organic word is mouth is always best. Word of mouth is directly from the customer base. The proof of concept is a complete mission accomplishment. The consumer has done the hard work of collecting data, reviews and selecting which product is a hero or zero.
This marketing strategy sounds simple but simple enough not to execute it. Find the right project, product or service. Promote it to everyone. Exclude no one. From family to friends, allow this strategy to work so everyone begins talking about it. You’ll know when to stop spreading your ________ when people come back telling you the details you once had to give.
This will take time. Don’t give up. Keep sharing. Share it with strangers locally and afar. Don’t be afraid. Allow the word of mouth to work for you.
I write this because my business is personal because this service is for the advancement of all humanity. My failures and successes are for your gain. No strings attached.
Nathan A. Webster, MBA
Consulting | Marketing | Web Design