We Do Social Media Marketing
by Rebekah Dull
June 25, 2016
We Do Social Media Marketing
In our current digital world, there is no way to avoid having social media accounts if you want to be in the know. As an individual, you usually have at least one social account. You’ve heard “send me a friends request on Facebook” and “follow me on Twitter.” This goes for businesses and nonprofits too. Businesses need to have social media accounts. It’s a must.
The Need for Social Media
One of the greatest benefits of social media is the ability it provides businesses to showcase their knowledge, personality, engagement and activities. The general purpose is to interact/network with other users, and share content. That is the exact reason why businesses and organizations need to be on social media. They need to be on there to interact with potential clients; and to share information related to their business and business industry.
Asking if you need a social accounts is kind of like asking a carpenter if they need a hammer. Of course they do. Their hammer is one of many tools they use to do their skilled craft. When a carpenter goes to a job site they ensure they have all the tools they need to complete the job correctly. Social media is the same thing. Using social accounts are a tool to interact and promote your businesses products/services or to spread the word of your nonprofit’s mission.
In the past, networking functions, small business groups, and joining clubs sufficed the need of interacting with possibly interested consumers. In the digital age, those methods alone don’t work. The digital age of interacting includes posting on social media.
The Pros and Cons of Social Media
Social media, like anything, has both pros and cons to it. While the pros outweigh the cons, I believe you should know the negative aspect too.
- Access to large audience.
- Showcases company’s brand.
- Advertising is cost efficient.
- Demonstrate knowledge of industry.
- Build reputation.
- Time consuming.
- Too many social sites to choose from.
- Public Negative Comments.
The benefit that social media can provide is a major key to the success of a business and cannot be gained in any other way. You can’t immediately have access to thousands of people like social media has. If you want access to thousands of people offline, you would spend a substantial amount of money on a niche marketing campaign.
The good news for the social media drawbacks is that there are solutions. You could pay a social media manager to find content and post regularly on your business accounts. You could consult an expert to out way of the pros and cons of the many social sites and determine what is best for your business.
Our Services for Social Media Marketing
As business strategists we offer support with social media marketing for small businesses and nonprofits. Your business will have a dedicated social media manager to find content and post for your company on a regularly basis. This takes the time consuming part out of social media for you. Click here to move forward.
Simplify with Clarity,
Nathan & Rebekah
Rebekah Dull is the co-owner and Chief Operating Officer at N.W & Associates, LLC. She was born and raised in the Pacific Northwest, has left but always came back here. She is a Clark College graduate with her associates in Business Administration. Her goal is to provide nonprofits and small businesses with tools and resources they need to bring their companies to the next level. As a business strategist, she helps you identify the processes and procedures you use and how to improve them to reach your business goals. Rebekah also specializes in implementing a digital footprint strategy, including website design and social media marketing to bring brand awareness to your company, nonprofit and for-profit.
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