There comes a time when we as Social Entrepreneurs need to hunker down and get serious about our intentions. We love living out our purpose and vision, but we’re still a business that needs to make profits. Being intentional entails us to go outside our comfort zone. When operating outside our comfort bubble, it’s important to stay focused. The best way to stay focused is to create S.M.A.R.T. goals.
I believe nonprofits forget we’re businesses too. The IRS may classify us to be a 501 charity organization but doesn’t mean we cannot function and operate as a for-profit entity. As a nonprofit founder and executive director, I never thought I was going to get rich or did it for the money- but I wanted to be taken seriously too.
A S.M.A.R.T. goal can be for anyone. This isn’t exclusive to only people who do social good. Business leaders from great companies use these basic fundamentals with any goal planning session and relate it back to the vision and mission. If you haven’t already Googled it, there are tons of resources under this subject. As for Social Entrepreneurs, not so much specificity on business growth.
On a side note, one of the best tools for business startups and growth is the Business Model Canvas. We use it with our consulting clients.
A Business Tool
The S.M.A.R.T. goals for Social Entrepreneurs are different from serial entrepreneurs. This business tool is overlooked by underperforming businesses and highly misunderstood by small nonprofits and novice entrepreneurs. It’s never too late to start it. I’m sure you won’t have any regrets.
Creating a S.M.A.R.T. goal should be done by anyone starting a business, or believe you’re ready to go to market with your idea. For those who haven’t made the value proposition official, don’t worry because the authorities don’t require you to submit it with your business license application.
Similarly to a college business degree won’t require you to start a business. The only reason why you create a S.M.A.R.T. goal is due to self-initiative. You have to take ownership of your own professional development and education. Put in the work to ensure your endeavor will go to the next level.
A S.M.A.R.T. goal is short for:
- S- specific
- M- measurable
- A- attainable
- R- realistic/relevant
- T- timely/timetable
* The image couldn’t be shown, but there are more generic and more infographics. All you need to do is to do an internet search for S.M.A.R.T. Goal. Here’s a great presentation PowerPoint.
If you’re new to this concept, don’t worry. This podcast is for you. I welcome everyone to listen. Let’s lay the basic foundation of setting you up for success.
In addition, I tried something different. I used restraint. My provided examples are not in great detail, because your goals should be your goals- not another version of someone’s else.
We hope you enjoy our show. Any feedback is good feedback. Subscribe, share and review! For more information on the podcast, go to https://mrsocialentrepreneur.com.
I write this because my business is personal because this service is for the advancement of all humanity. My failures and successes are for your gain. No strings attached.
Nathan A. Webster, MBA
Mr. Social Entrepreneur
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