S.M.A.R.T. Goals for Social Entrepreneurs

There comes a time when we as Social Entrepreneurs need to hunker down and get serious about our intentions. Being intentional entails us to go outside our comfort zone and create S.M.A.R.T. goals. For business leaders, there are tons of resources under this subject. As for Social Entrepreneurs, not so much.

The S.M.A.R.T. goals for Social Entrepreneurs ARE different from serial entrepreneurs. This business tool is overlooked by underperforming businesses and highly misunderstood by small nonprofits and novice entrepreneurs. It’s never too late to start it. I’m sure you won’t have any regrets.

Creating a S.M.A.R.T. goal should be done by everyone starting a business, but they don’t require it when you submit your business license application. Similarly to a college business degree won’t require you to start a business. The only reason why you create a S.M.A.R.T. goal is due to self-initiative. You have to take ownership of your own professional development and education. Put in the work to ensure your endeavor will go to the next level.

A S.M.A.R.T. goal is short for:

  • S- specific
  • M- measurable
  • A- attainable
  • R- realistic/relevant
  • T- timely/timetable

* The image couldn’t be shown, but there are more generic and more infographics. All you need to do is to do an internet search for S.M.A.R.T. Goal.

If you’re new to this concept, this podcast is for you. However, I welcome everyone to listen. Let’s lay the basic foundation of setting you up for success.

In addition, I tried something different. I used restraint. My provided examples are not in great detail, because your goals should be your goals- not another version of someone’s else.


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In the meantime, Dream Big and Godspeed.

Author: nathanwebster
From a US Marine to nonprofit executive director, I've been fortunate to do a lot of stuff. My quick history is I’m a brand marketer with a background in social good. In the process of running a small educational nonprofit, I learned the value of storytelling and digital branding. That’s how I got involve in marketing, websites, consulting via my podcast as well, and being an adjunct business professor at the local community college.
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