Don’t Settle

Don’t settle is something that is cliché. We hear it, we talk about it, we see it, and believe it. Unfortunately, we don’t always do it. A very basic principle we all know has become a plan rather than an actionable activity to keep us disciplined.

Settling robs us of our very desires. I found in the last couple of years, my own interests have changed “a tad” because I’ve settled on the most basic things in life. For example, I love maple bars. I’d buy the regular grocery store ones and always be dissatisfied. Not too long ago, I finally made up my mind and said no more. I’d only buy from specialty bakeries because those are the kind I really wanted.

I used this simple example because I shouldn’t eat them on a regular basis, but I do because the poor quality justified my need to have more. The extra empty calories caused me to gain weight- and I can’t have that! When I didn’t settle and went to the specialty bakeries, I was satisfied within the first couple of bites. Therefore, I didn’t need to buy more or make frequent trips because it satisfied my desire.

When we settle, we compromise our own values. Don’t settle on anything less than your goals. I know it’s easier said than done, so take baby steps. This will help your overall dreams by accomplishing the small goals every single day.

I write this because my business is personal. My struggles are for your gain. No strings attached.

Nathan A. Webster, MBA

Author: nathanwebster
From a US Marine to nonprofit executive director, I've been fortunate to do a lot of stuff. My quick history is I’m a brand marketer with a background in social good. In the process of running a small educational nonprofit, I learned the value of storytelling and digital branding. That’s how I got involve in marketing, websites, consulting via my podcast as well, and being an adjunct business professor at the local community college.
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