Do You Believe The Lie About Nonprofits?
I know that times have changed now, but no one ever instructed me on the differences between a for-profit and nonprofit as a kid. My first intro to a nonprofit was during my first income tax preparations asking me how much I’ve donated. When I think back to my church that I grew up in all my life, they never once stated to me we need donations, we thank you for your contributions, and anything you give will be tax deductible. Fast forward 20 years, not any of my college level coursework taught about nonprofits either.
Unfortunately, nonprofits don’t get the same credit as a for-profit. Why? These organizations are still businesses, have legal licenses, recruit qualified personnel, and bring a great value to their community.
Why aren’t we being taught about nonprofits?
The main reason why we don’t know half of the nonprofits in a local neighborhood, because most of them address a dire need you’re unaware that exists. These groups don’t seek out attention. Most nonprofits don’t want the spotlight. Even worse, some of their buildings won’t have bright neon signs to draw you in.
Why don’t you know any of this?
Schools don’t teach our children the value of a nonprofit, even though the school is a nonprofit. The emphasis is on small businesses, national companies, and multinational corporations. Nonprofits aren’t seen as valuable commodities. There are communities supported by government groups for their main source of revenue, employment and taxes. Yet, we are immersed in nonprofits and don’t even know it.
Stop accepting the lie that nonprofits aren’t important. Stop closing your eyes to the reasons why these causes exist. Stop turning your head when you see someone in need. Stop scrolling on social media when you see a nonprofit post. Stop into your local nonprofit and ask them what they do. Stop cinching your fist or hiding your wallet when asked to donate. Unless you believe we live in a perfect world, I apologize for taking the sheets off your eyes. You may need one of them.
I write this because my business is personal. My struggles are for your gain. No strings attached.
Nathan A. Webster, MBA
September 16, 2018
September 9, 2018
September 2, 2018