Do You Believe The Lie About Nonprofits?

I know that times have changed now, but no one ever instructed me on the differences between a for-profit and nonprofit business as a kid. I’m not blaming anyone. There wasn’t a need to know the difference.

My first intro to a nonprofit was during my first income tax preparations asking me how much I’ve donated. When I think back to my church that I grew up in all my life, they never once solicited to me as stating, “we need donations, we thank you for your contributions, and anything you give will be tax deductible.”

Fast forward 20 years, not any of my college-level coursework taught about nonprofits either.

Unfortunately, nonprofits don’t get the same credit as a for-profit. Why? These organizations are still businesses, have legal licenses, recruit qualified personnel, and bring great value to their community.

Why aren’t we being taught about nonprofits?

Nonprofits are Businesses

The main reason why we don’t know half of the nonprofits in a local neighborhood because most of them address a dire need you’re/we’re/I’m unaware that exists. These groups don’t seek out attention. Most nonprofits don’t want the spotlight. Even worse, some of their buildings won’t have bright neon signs to draw you in.

Before the mobile technology era, this knowledge would be top secret.

Public chools don’t teach our children the value of a nonprofit, even though the school is a nonprofit. The emphasis is on small businesses, national companies, and multinational corporations, but not all schools go that in-depth neither.

Nonprofits aren’t seen as valuable commodities. Yet, they are. There are communities supported by government groups for their main source of revenue, employment, and taxes. Yet, we are immersed in nonprofits and don’t even know it.

Let me encourage you to not believe the lie that nonprofits aren’t important. Open your eyes to the reasons why these causes exist. Nonprofits are a vital business for our country.

Also, can you please stop turning your head when you see someone in need? Click on the social media page when you see a nonprofit post. Walk into your local nonprofit and ask them what they do.

A True Story

I was talking with someone about my nonprofit, and here is how the conversation went:

Person: you know, I thought you were going to ask me to donate and I got nervous.
Me: I saw it. No worries.
Person: how’d you know?
Me: donating to an organization is harder than buying a cup of coffee for someone. This is why I have my business to support it. People need an emotional connection.
Person: thank you for not taking it the wrong way.

To end, I’ll ask you to not believe whatever you heard about nonprofits in general. Take the time to go to an event. Speak with a board member. Check out their operations if it’s open to the public. Watch them in action and come to your own conclusion.

I write this because my business is personal because this service is for the advancement of all humanity. My failures and successes are for your gain. No strings attached.

Nathan A. Webster, MBA
Mr. Social Entrepreneur
Consulting | Marketing | Websites

Author: nathanwebster
From a US Marine to nonprofit executive director, I've been fortunate to do a lot of stuff. My quick history is I’m a brand marketer with a background in social good. In the process of running a small educational nonprofit, I learned the value of storytelling and digital branding. That’s how I got involve in marketing, websites, consulting via my podcast as well, and being an adjunct business professor at the local community college.
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