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Entrepreneur Motto: My Business is Personal

Entrepreneur Motto: My Business is Personal

Ever heard the cliché, “It’s not personal, just business” in a meeting or being told this in a difficult conversation?

As an employee of all different types of businesses (even military), I believe all my bosses have told to me that at least once. I would tell myself, “Nathan, stop taking it so personal. It’s just a job.”

Unfortunately, it wasn’t that easy. I always poured everything I could into my jobs. Usually, this was when I believed I had a future in the company. I didn’t feel like a number, but I was part of the team. Well, at least I thought.

And then… I would received the talk. “Nathan, let’s talk about ________. It’s not personal, just business.” In almost all my jobs, I’ve heard that. The last time I heard this was for my nonprofit.

How can you anyone tell me not to take it personal?

All that I do is personal. Dream Big Community Center is my everything! You see, God blessed me with this idea on a December night in 2004. I struggled with this enormous task, and initially rejected my calling. Over a quick period of time enduring certain business-related tasks, I saw that I could be a huge help to others in need.

So no, don’t tell me that. Entrepreneurs don’t accept that for an answer. My business is personal. Everything about my business is to help others. My business is to help them find their suppressed passion. I don’t want to see people make the same mistakes I did. Or if I can pass on the knowledge about someone else’s success, that’s an accomplishment.

Failure is omnipresent in any business (for profit and nonprofit), executive (all levels), or company (small to large), but the learnings of success won’t always be shared. I found the businesses, executives, and companies who don’t share, are not necessary in the game to help others out. Unfortunately, the connectedness to a personal story, background, or lack thereof _________ (fill in the blank) are too personal and exposes weaknesses. Those individuals are cut from a different mold.

For those businesses, executives, and companies that do share the success and failure, I believe they take it personally. They believe in their vision, mission, and product. It’s not just a job to them. HELLO?! It’s their PASSION- it’s their dream!!!!

If what you do is just a job, don’t take it personal. If it’s your dream or passion about your business outcomes, it better be personal! If you’re not passionate about what you do, search your heart. Doesn’t mean you need a new profession, but you need to find full alignment with your personal and professional goals. Be completely honest with yourself, and you’ll find it. Only you know.

I write this because my business is personal. My struggles are for your gain. No strings attached.

Nathan A. Webster, MBA


I was born, raised and currently residing in Vancouver, WA. Grateful to have an entrepreneurial life that allows me to use my God-given talents to help others pursue their passion. I'm blessed to be educated (MBA-Operations) veteran (US Marine Corps) who enjoys the community with all my family members (blood and adopted).

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